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Started with the sock

The bare-ankle look only works if nothing gets in the way. We started David & Luna to make the pieces that let it work: no-show socks cut for low shoes, and the loafers to wear them with.

Someone on the edge of a bed easing on a white no-show sock beside a pair of tan suede loafers

A small problem worth solving

Most no-show socks are an afterthought. They are cut for a generic foot, not for the shoe they sit in, so they slide down, bunch under the arch or show above the line of a loafer.

We began with that one item: a sock shaped for loafers, flats and low trainers, sold in matching packs so a week is sorted in one drawer.

Suede loafers in a row of colours under a wooden bench in a sunny hallway

Then the shoes to match

A good sock needs a good shoe. Our suede-look loafer keeps the classic slip-on shape and a low profile, in eight colours from beige to black, and the mule opens the back for days you want to step straight in. The polo and tee round it out: simple pieces that look right with both.

Fewer, better things that work together. That is the whole idea.

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